Privacy policy
Effective Date: July 30, 2025
Willow & Ember (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from our website, and how your rights are protected under applicable laws.
By accessing our website or using our services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect personal information you provide directly to us, automatically through your use of our website, and from third-party sources. This includes:
- Contact Information: Name, email address, phone number, shipping and billing addresses
- Payment Details: Credit/debit card information, payment methods, transaction history
- Account Information: Login credentials, preferences, saved items
- Device Information: IP address, browser type, device identifiers, and usage behavior
- Order Activity: Items viewed, added to cart, wishlisted, purchased, or returned
- Communications: Inquiries, reviews, messages sent to our support team
- Cookies & Tracking: Used to personalize your experience, remember your preferences, and deliver relevant marketing
2. How We Use Your Information
Your personal information is used to:
- Fulfill and deliver your orders
- Process payments and manage transactions
- Communicate with you about your orders, updates, or support needs
- Improve, personalize, and optimize our website and product offerings
- Prevent fraud, unauthorized transactions, and ensure secure access
- Send marketing or promotional emails, unless you opt out
- Comply with legal obligations and respond to law enforcement requests
3. How We Share Information
We may share your information with:
- Shopify (our ecommerce platform) for order fulfillment, analytics, and support
- Service providers (e.g., payment processors, shipping partners, marketing platforms) who perform services on our behalf
- Advertising partners to display personalized ads based on your interactions
- Government authorities or legal entities when required to comply with legal requests
- Business transfers, in the case of a merger, acquisition, or asset sale
We do not sell your personal information.
4. Shopify Relationship
Our store is hosted by Shopify Inc., which collects and uses some of your data as part of our ecommerce operations. To learn more about Shopify’s privacy practices and your rights, visit the Shopify Privacy Policy.
5. Your Rights and Choices
Depending on your location, you may have rights under data privacy laws, including:
- Access: Request what personal data we hold about you
- Correction: Request corrections to inaccurate or incomplete data
- Deletion: Request that we delete your personal information (subject to legal exceptions)
- Portability: Request a copy of your data in a machine-readable format
- Opt-Out: Opt out of marketing communications or targeted advertising
To exercise any of these rights, email us at willowemberllc@gmail.com.
6. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to:
- Analyze website performance
- Personalize your shopping experience
- Provide interest-based advertising
You can manage or disable cookies in your browser settings. Certain features may not function properly without cookies enabled.
7. Data Security & Retention
We implement reasonable security measures to protect your personal information. However, no system is 100% secure. We encourage you to use strong passwords and avoid sharing sensitive information over unsecured channels.
We retain your data as long as necessary to fulfill orders, comply with legal obligations, resolve disputes, or enforce agreements.
8. Children’s Privacy
Willow & Ember does not knowingly collect personal information from children under 16. If we become aware that we have collected data from a minor without parental consent, we will delete it promptly.
9. International Transfers
Your data may be transferred and stored outside your country of residence, including in countries that may not provide the same level of data protection. When required, we rely on legal mechanisms like Standard Contractual Clauses to safeguard international data transfers.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their policies before providing personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be reflected with a new “Effective Date” at the top of this page. We recommend reviewing it periodically.
12. Contact Us
If you have any questions about this Privacy Policy or your personal data, contact us at:
SMS / MMS TEXT MESSAGE MARKETING PROGRAM PRIVACY POLICY
Your privacy is extremely important to us. We will only use the information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes but is not limited to, sharing information with platform providers, phone companies (carriers), and other vendors who assist us in the delivery of mobile messages.
WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY.
Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation, or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us with information in connection with the program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the program and pursue any appropriate legal remedies.
California Civil Code Section 1798.83 and The General Data Protection Regulation 2016/679 (GDPR) allow users of the program who are California or European Union residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes.
Contact us at the following address to make a request:
Willow & Ember
32531 N Scottsdale Rd, Ste 105 #736
Scottsdale, AZ 85266, United States
willowemberllc@gmail.com